Graphic design

Graphic Design, Brand Strategy & Production Pipelines

With over 20 years of experience, I approach graphic design from a multi-disciplinary perspective. I don't just design static visuals; I build cohesive brand identities and production-ready vector assets optimized for real-world deployment and animation pipelines.

Design for Production & Complex Manufacturing

Designing for production requires a deep understanding of physical geometry and material constraints. My work with Oaktree focused on the highly technical pipeline of Mylar product design. This process demands a precise calculation of how flat, 2D vector layouts warp, stretch, and distort once a product is inflated into a 3D object. Managing strict ink limits, intricate print separations, and mechanical alignments, I ensured that complex creative concepts translated flawlessly onto the retail shelf without losing structural or visual integrity.

Commercial Print Artwork

True brand execution means knowing how an identity translates across radically different physical substrates and high-volume packaging lines. Across my years with Premier Print and Production, First Choice Labels, and Pal International, I managed the technical architecture of commercial print runs. From designing complex die-lines and managing CMYK/Pantone color fidelity to engineering industrial, chemical-resistant labeling, I ensured absolute precision across flexographic and digital printing ecosystems where asset scalability and press-ready organization are paramount.

Commercial Print Artwork

Dynamic Brand Identity

Building high-energy visual ecosystems requires balancing striking consumer creativity with extreme asset versatility. My branding systems for Eggchasers Rugby, FRUK Rugby channels, and SEN Swimming Classes are engineered to capture community culture across both digital media and physical apparel. These systems focus on bold typography and high-impact iconography designed to perform seamlessly across radically different touchpoints—looking just as powerful embroidered onto team jerseys and swim caps as they do as a digital avatar on a YouTube channel banner.

Dynamic Brand Identity

Historical animation

3D creations

.say hello

I'm open for freelance projects, feel free to email me to see how we can collaborate

contact me

.say hello

I'm open for freelance projects, feel free to email me to see how we can collaborate

contact me